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Scanbox
On July 27th, 2023, the thrilling horror film Talk To Me made its debut. Leading up to the premiere, Scanbox wanted to launch a creative TikTok campaign involving dedicated cinema and horror enthusiasts who could authentically promote the film.
To build excitement for the movie, Scanbox planned an exclusive preview at Stockholm's Biograf Skandia. As part of this initiative, they wanted to set up a competition where followers of various creators could compete for a chance to win tickets, designed to generate significant anticipation and excitement for the film.
The creative strategy, orchestrated by Influeri in collaboration with TBS, set the stage for an exhilarating campaign. This initiative included two strategic activations involving carefully chosen UGC creators identified through Influeri's advanced AI platform.
In the initial activation, creators reacted to the Talk To Me trailer, seamlessly integrating a ticket giveaway into their posts.
For the second activation, creators crafted content that highlighted their immersive experience at the Talk To Me premiere, hyping up the cinema experience as the must-do summer adventure. This approach engaged viewers and followers, encouraging them to secure their tickets and join in on the action.
Delivery and Results
The campaign became viral in Sweden and activated 9 creators, collectively generating 18 video publications, 1 276 676 impressions and 17 557 engagements. With Influeri streamlining the process, the TikTok content generated organic engagement that was strategically boosted to achieve maximum impact.
Influeri's AI platform revolutionized Scanbox's campaign management by automating tedious tasks and optimizing influencer marketing operations. By efficiently identifying ideal UGC creators and managing contracts and payments, Influeri enabled Scanbox to discover creators perfectly aligned with their target audience and objectives. With Influeri's seamless real-time performance monitoring and automated result reporting, Scanbox achieved optimal campaign outcomes using cutting-edge technology. While Influeri expertly managed the campaign logistics, Scanbox could channel their creativity into delivering an exclusive and memorable experience for their audience.
