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Motorola
Motorola exists to design, create, and deliver meaningful innovations to people around the world. Every year, Motorola collaborates with Pantone to release phones in exciting new colors, and this year (2024), the unique shade called Peach Fuzz is in focus. To mark the launch, Motorola aimed to create a creative campaign on TikTok to showcase its foldable phone models, Razr 40 Ultra and Edge 40 Neo, in an unexpected way. The goal was clear: to create viral spread on social media by capturing the audience's attention and thus generating buzz around the new phone.
In collaboration with Archetype, Motorola crafted the creative concept behind the campaign. They went all in with a bold move: placing an eye-catching, incognito woman dressed entirely in a Peach Fuzz outfit in the bustling Stockholm subway. The objective? To grab attention and get people to photograph and share the woman's standout appearance on their social media. To maximize the spread, carefully selected UGC creators were needed to help propagate the meta-image of the woman dressed in Peach Fuzz.
With a complete creative plan in place, Influeri took over with its groundbreaking platform to match the campaign with relevant UGC creators. Influeri's AI platform simplified the tedious and time-consuming tasks of the campaign, reducing administrative headaches. With Influeri, the collaboration between Motorola and Archetype could focus on the strategic and creative parts of the influencer marketing process, such as setting a strategic agenda for the campaign, providing creative feedback to the creators, and analyzing campaign results. Based on the campaign's budget, an estimated outcome, known as promised deliverables, was set. Influeri's automated platform promised that the campaign would result in at least the expected deliverables.
Delivery and Results
The campaign generated several viral TikTok videos, surpassing the goal of creating viral spread. The campaign resulted in an engagement rate of 5%, with 54,078 interactions, 1,081,400 views, and 5 creators and publications. This represents a high percentage increase compared to the campaign's promised deliverables.
Through Influeri, Motorola successfully created a viral campaign on TikTok, without the headaches associated with finding, contacting, and negotiating with UGC creators. Let us handle the time-consuming parts of influencer marketing, so you can focus on the creative aspects. Influeri finds creators, contacts and negotiates with them, sends reminders about campaign activities, manages results reporting, and handles payments, all in one platform.
