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Fanzeal
Football is more than just a game – it’s a global phenomenon that brings nations together. Understanding this passion, Fanzeal created an innovative platform for Euro 2024, offering fans unique and immersive ways to connect with the tournament. From collecting exclusive digital assets representing participating countries to engaging in daily activities like match predictions and quizzes, fans were drawn into an unforgettable experience with extraordinary prizes up for grabs.
To maximize the platform's reach and impact, Fanzeal wanted to partner with carefully selected UGC creators who were not only passionate about football but also had strong, authentic connections with their audiences, ensuring the campaign resonated deeply with fans. They aimed to run two targeted campaigns: one in Germany and one in the UK, maximizing engagement across key markets.
The campaign had a clear objective: to drive online traffic by creating a dynamic, interactive space for football fans. To achieve this, Fanzeal collaborated with Influeri, leveraging creators who could genuinely connect with their audiences and elevate the campaign's message. Drawing inspiration from the sense of community when watching the Euros with friends – predicting match outcomes, sharing laughs, and enjoying friendly competition – the aim was to recreate this feeling on a larger scale, bringing fans together through shared experiences and interactive content.
Influeri's AI-powered platform played a crucial role in executing Fanzeal's influencer marketing strategy, streamlining collaboration with creators and simplifying campaign management. By automating tasks such as creator selection and performance tracking, Fanzeal could focus on delivering an authentic, fan-first experience. This seamless approach ensured that the chosen creators aligned with the campaign’s goals, fostering genuine connections with football fans. By strategically boosting the content, these connections were deepened, amplifying engagement and extending the campaign’s reach. Influeri’s platform reduced administrative tasks and ensuring a smooth, impactful execution.
Fanzeal collaborated with five handpicked content creators, each with a genuine passion for football and a deep connection to their followers. Using Influeri's AI-powered platform, these creators were strategically selected to ensure the campaign connected deeply with fans in both Germany and the UK. As a result, the campaign reached over 744,500 fans across key markets, far exceeding expectations. The interactive approach led to 4,255 engagements, fostering a strong sense of community. Influeri's platform played a key role in amplifying visibility and driving meaningful fan participation, making the campaign a success.
