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Linas Matkasse
In 2022, the well-known Swedish meal-kit brand Linas Matkasse set out to bring their influencer marketing in-house, after years of outsourcing to traditional agencies. As one of Sweden’s leading names in the food and grocery-bag industry, Linas Matkasse has built its reputation on healthy, fresh, and locally sourced ingredients, delivering inspiration and convenience to households across the country. Now, they wanted their marketing to reflect the same authenticity and closeness that define their products.
Before partnering with Influeri, Linas Matkasse struggled with influencer campaigns that generated few conversions and low engagement. During onboarding, Influeri’s AI platform and Linas’s marketing team analyzed past campaigns and identified the main issue: relying on only a handful of large influencers limited both reach and authenticity. Together, they decided to shift focus to micro- and nano-influencers — creators with smaller but more engaged audiences. While their previous agency typically activated just 2–5 large profiles per campaign, the new strategy aimed for 100+ authentic voices, increasing engagement and conversions while significantly reducing marketing costs per campaign.
Over the past three years, Linas Matkasse has launched and activated dozens of successful influencer campaigns through Influeri.
With Influeri’s AI-driven platform, their entire influencer marketing process is now fully automated — saving countless hours and enabling true scale.
Everything is handled seamlessly in one place, including:
- Finding and matching the right creators
- Outreach, communication, and negotiations
- Contracting and information management
- Automated campaign reminders and follow-ups
- Performance tracking and reporting
- Creator payments — handled instantly and compliantly
By automating what used to take weeks of manual work, Linas Matkasse can now focus entirely on creative storytelling, community, and growth.
Campaigns have now been launched on both Instagram and TikTok.On Instagram, creators with a slightly older audience showcase Linas Matkasse through beautiful, high-quality content that highlights the product’s value in everyday life.On TikTok, a younger and more diverse group of creators bring the brand to life across different lifestyles - creating authentic, entertaining moments that drive awareness and engagement. The perfect combination of platforms to reach every audience, everywhere.
“Through Influeri, we’ve been able to deliver more customer conversions than ever before in our influencer marketing efforts. It has been extremely convenient to let a system handle all the time-consuming administrative work that is often related to influencer marketing."
