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ICA
Influencer marketing and user-generated content (UGC) have revolutionized business strategies by delivering personalized, cost-effective, and impactful content. Showcasing authentic product experiences from real users enhances credibility and fosters lasting customer relationships. In 2024, ICA, Sweden's leading food chain with over 1,300 stores, recognized these benefits and adopted influencer marketing. Each store serves a local community within a 5-kilometer radius, necessitating influencers with strong local presence for authentic and relevant content. ICA leveraged Influeri to orchestrate campaigns across multiple locations, collaborating with local influencers who created compelling content tailored to individual stores. This content was strategically distributed through targeted channels with micro-local reach, significantly boosting engagement and influence.
Although the need has existed for some time, local franchisees such as ICA have encountered challenges when it comes to investing in influencer marketing and UGC. Local franchisees aim for targeted advertising in their specific areas, but traditionally, achieving this has been difficult. High costs and time-consuming processes have been major roadblocks, making it unaffordable for many stores to invest. Previous solutions have proven inadequate for micro-local collaborations, lacking the local creators and features necessary to maximize exposure where it counts.
Influeri provides a comprehensive solution to the challenges franchisees face with influencer marketing and UGC. The fully automated system allows for seamless allocation of marketing budgets, saving both time and resources. With access to all public profiles on Instagram and TikTok without registration, franchisees can effortlessly scale local collaborations, enhancing flexibility.
Through Influeri's Boosting feature integrated with Meta, franchisees can engage in micro-local advertising, ensuring precise targeting and maximizing ad relevance. AI technology further optimizes the marketing process, minimizing administrative overhead and maximizing cost-effectiveness.
Influeri not only boosts social presence and brand awareness through influencer partnerships and UGC but also expands reach and engagement, bolstering brand visibility effectively.
ICA faces clear needs in reaching specific target groups at micro-local levels, and ensuring high-quality, brand-safe advertising campaigns is crucial. Influeri transforms ICA's local audience targeting with precise micro-local advertising, allowing tailored content for each catchment area. Influeri quickly identifies local creators and seamlessly targets audiences, offering creative flexibility and standardized campaign setups to maintain brand safety and simplicity. Influeri's customized strategies significantly amplify ICA's impact on local audiences, providing a comprehensive solution for local franchise chains to leverage influencer marketing and UGC. With access to all public profiles on Instagram and TikTok, Influeri matches local creators to audience targeting criteria effortlessly. The fully automated campaign management system reduces workload and streamlines processes, while the dynamic boosting feature linked to Meta ensures that local franchise chains effectively reach their target audience within their catchment areas.
