Influeri Lands Major Deals, Experiences over 500% Growth, and Attracts New Millions

- Continued Investment from Zara Larsson. “A Game Changer For the Marketing Industry”.

Influeri, the revolutionary tech company in automated influencer marketing and User Generated Content (UGC), announces today that they have entered into significant customer and partner agreements in recent months with some of the largest media buyers in the Nordic region. These partnerships mark a significant development in the marketing industry and are expected to be a "game changer," as founder Nicholas S. Jacobsson expresses.

The platform Influeri, founded by Nicholas S. Jacobsson during his master's studies at The Stockholm School of Economics in 2021, has already established itself as a powerful up-and-comer in the Swedish marketing industry. With an innovative and researched business model, Influeri's platform matches companies and agencies with suitable creators/influencers worldwide, automates administrative work in the campaign process, and enables optimized and locally targeted boosting of creators' content across a variety of media channels.

The recently formed partnerships aim to scale up the growth and profitability for all involved companies. Anna Björkman, VP and CMO at Influeri, emphasizes the importance of these partnerships and their potential to revolutionize marketing as a whole. "This extends beyond influencer marketing, UGC, and advertising. The platform enables a form of marketing strategy that few advertisers have had access to. Through automated processes and algorithms, we have changed the playing field."

In connection with the major partnerships and the company's ongoing product development, Influeri has closed a new round of financing. The secured funds will primarily be used to meet the demand from major clients and large agency partners with annual contracts in 2024. Existing shareholders support the financing round, and the early investor and global star Zara Larsson is no exception.

"2021 and 2022 were the years when we laid the foundation for the groundbreaking technology we have today. 2023 was the year when we showed the industry that the platform radically changes and streamlines creative marketing. 2024 is the year when we scale up worldwide," says CEO Nicholas S. Jacobsson. The platform is now scalable for worldwide use, and the concept has been proven in hundreds of campaigns and thousands of collaborations on the platform. "Our customers and agency partners have used the platform to execute and optimize marketing campaigns in over 12 countries."

Influeri was valued at 72 MSEK in the company's latest new issuance in May 2023. With the financing round just completed, the company has raised a total of 20 MSEK in venture capital, the majority of which has been used to develop and fine-tune the product. Influeri increased its revenue by over 500% in 2023, and expects higher growth in 2024. 

VP and CMO Anna Björkman comments, "In December and January, we secured the company's largest deals to date, and almost all of the growth in 2023 was organic. With a refined go-to-market strategy, the company's growth will reach even greater heights this year."

For further information please contact:

press@influeri.com 

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